Inside Magic

the eBook that Grows

I have sung the praises of Bob Cassidy earlier.

His DVD is outstanding and was the only reason I won an award at the Abbott?s Get-Together this summer.

He has a great writing style too. I have subscribed to two of his e-books and I want to recommend you do the same.

The first book I subscribed to was The Fundamentals, a Guidebook to Mentalism.

It began as a four part series but Mr. Cassidy has just informed us that he will add two more chapters. The process to get the e-book is simple and considering the quality of the material you receive, very inexpensive.

The Fundamentals is priced at $30.00 and a new chapter comes in regular intervals. I understand there was some delay because Mr. Cassidy received so many orders. That is understandable.

I am sure that many, like me, enjoy the format of The Fundamentals because he takes you through the psychology of doing mentalism. This is not an art in which you are trying to prove you can fool the audience or offer some puzzle for them to guess a solution. Nor, necessarily, are you attempting to portray yourself as Uri or Kreskin.

I just purchased my second e-book, Strange Impressions: Professional Presentations for the Working Mentalist, from Mr. Cassidy andit toois an outstanding work. It is short, to the point, and clear.

According to Mr. Cassidy, there are basic, fundamental, principles that cannot be violated if one hopes to work as a mentalist. It is ironic that he would write exactly what I read between the lines of his last e-book: you can?t present puzzles to be guessed or attempt to show your cleverness by fooling the audience.

One of the things I enjoy very much about Mr. Cassidy?s writing style is that it is as if he is writing to the reader directly ? as if it is a transcript of a conversation he is having with you. His asides are humorous and sometimes blunt. Perhaps it is the nature of the e-book method of publication that allows Mr. Cassidy to take such a relaxed and effective approach to writing. The pressure of a publishing house and their deadlines must be minimized by the media.

The proof is in the pudding ? as we used to say when I was working as a dessert detective. His writing and content come together with great results.

Once you are on Mr. Cassidy’s mailing list, you will receive periodic offering of effects presented in eBook form. I have purchased two recently and will provide a review of each in a later column.