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In February of 2003, I took a trip with my family to the Wisconsin Dells and we had the wonderful opportunity to meet Suzan and Rick Wilcox. They were kind enough to let me see the inside of The Rick Wilcox Theater. As impressive as it was — and it was — their story was even more impressive. Suzan was kind enough to email to me an article she had assembled telling the story behind the story.
I’m honored to have that story here on Inside Magic. I have rarely met two people so kind and so welcoming. Their story, as I told them, is an inspiration. It looks as if this season will top all the past seasons. This would be a great time to try to reserve seats for their show. Having seen the preparations, I can tell you it will be one-of-a-kind.
This article was originally posted minutes after meeting Rick and Suzan in February 2003.
The great news is that the show is still up and running. Check out their website for information about the show, ticket purchase and access to a very nice magic shop at www.rickwilcox.com. Watch their video when you hit the site. Very Impressive dove work, Rick!
Read On . . .
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| The Rick Wilcox Theater |
Since we purchased our theater in December 1998, we?ve had numerous inquiries from magicians who would like to know “our secret”. “How did you do it?” “Do you have a rich uncle?” “Can you help me open a theater?” “Should I try to build a theater in my town?” Here?s the secret to our success. . .
The beginning. . .
When I first told my family I was dating a magician, they were “curious” to put it politely. But Rick won them over like he does with anyone he meets -with his enthusiasm and joi de vivre. But they did wonder, as most people do, how one decides to become a magician.
Rick hardly remembers a time when he had any other ambition. He was nine when his sister gave him a magic kit, and he fell in love with magic almost immediately. It was a way to make people laugh! He worked his way up the ranks as any young magician must. He did it all ? back yard shows, restaurant magic, trade shows, blue & gold banquets, sales meetings, fund raisers ? large illusion shows and small sleight-of-hand venues. Wherever there was work, he went.
After graduating from UW-Madison, Rick continued performing magic while working in medical equipment sales in Milwaukee, WI. Finally, in 1989, he made the leap into full-time self-employment. When we married in 1996 he was traveling to over 250 corporate events per year. So it was only with a wedding ring on my finger (and mainly for the sunny show locations) that I traded in my…
Continue reading The Story Behind the Rick Wilcox Theater



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