David Copperfield Works It Hard

brings the tour to west Canadian fans with a scheduled stop in Edmonton to perform three shows over two days.

If there is one thing Mr. Copperfield does well — and he does many things well but he does this one thing more well than any of the other things — it is advance work for his show.

Tickets for the Edmonton show are $56.00 CDN to $86.00 CDN for seats in the beautiful Rexall Place.

Mr. Copperfield knows he can please fans in those seats but he needs to get them into the theatre first.

That is where the advance work makes the difference between his show and so many other truck and bus tours.  According to The Edmonton Journal article, Mr. Copperfield’s hard work has paid him as much as $57 million in one year.

To put that number in proper perspective, assuming there was no sales tax or shipping costs, $57 million would buy (at retail) 1,900,000 D’Lite pairs; or pay rent on the Inside Magic office for 4,750 years.

That is some serious coin.  He could walk into any magic shop, in any town, and ask to see the most expensive trick — maybe The Bengal Net (U.F. Grant’s) or Passe Passe Bottles (the nice glass ones) or one of those Black Art Tables with the cool top — and he would not worry one second about dropping said trick. Continue reading David Copperfield Works It Hard