Incomprehensible Exposure = Exposure?

Inside Magic Image of Red Headed Girl with Two Real FishThere is one thing we stand firmly against here at Inside Magic and that is exposure of magic secrets.  We don't like it, won't eat near it, won't let our kids go to school with it, and certainly would never let it kiss us full on the mouth, ever. Given our distaste for this abominable practice, a casual reader of this magic news outlet might be forgiven for thinking that all of our loathing was used up and that we loved every other thing in large quantities.  Nope, we dislike people who incompetently expose magic almost as much as we dislike the more proficient secret leakers.

There are several programs on the internets that allow a very lazy web master or mistress to publish articles about any topic in seconds.  Better yet, these programs can write the articles to neatly incorporate trending Google search terms to suck traffic to their owners' website to generate the all-important pay-per-click revenue.  The programs are not smart but quick.  They search the webs for real content about any given subject and then steal from the articles located to generate or "spin" an allegedly unique bit of content. 

Fresh content is essential to making one's website appealing to Google.  Fresh content that contains key words used in searches moves the site up the Google Page Rank chart.  But there is apparently no requirement that the fresh content containing key words make any sense at all.

We received a Google Alert this hour for an article meeting our pre-set search terms.  We try to search for magic news constantly and have layers of filters to get breaking stories about "Harry Houdini" rather than a professional athlete surviving a close game with "an escape worthy of Houdini."   The notice we just received met up with several of our Google Alert terms and so the automated sms notification system alerted us to possible breaking news.

Here is the article in part.  It ostensibly exposes the Svengali Deck.  Perhaps it does, we cannot tell.

The Svengali deck is made up of 47 business cards, 23 that are most of duplicate and are also slightly shorter as opposed to 23 which are all distinct and slightly longer. There are actually coin tips, card tips, mind-reading tips, rope tips, all different types of tricks easily together with objects that you’ve in the pockets as well as lying savings around your house. If you need a number of really straightforward magic tricks to master which you can try in your own friends the two observing ones is going to be perfect in your case.

We are not trying to be harsh.  Maybe this is one author's earnest attempt to expose a very commercial trick and it falls short because the author has yet to master the English language.  Or, maybe there is a different Svengali deck — one made with 47 business cards, 23 of which are most of duplicate of something.  We have checked with all of our reliable sources and no one is familiar with a Svengali deck made of business cards that are either most of or not most of duplicate of anything.  Yes, we recall that Burling Hull claimed to have created a deck that was part Mene-Tekel, part Two-Way Forcing and part Brainwave but to the best of knowledge Mr. Hull never released the deck and even if he did, it wouldn't be one of those "really straightforward magic tricks to master which you can try in your own friends the observing ones is going to be perfect in" anyone's case.


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